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The self-regulatory voluntary organisation plans to step-up its efforts to promote fair advertising practises in the online space.
Advertising Standards Council of India (ASCI) has appointed Rajan Anandan, managing director and country head of Google India, as a member of its board of directors. Anandan's induction immediately follows the appointment of ASCI's new Chairman I Venkat during the last AGM.
According to Anandan, the internet in India has over 100 million users, and is fast becoming a large scale advertising medium for businesses. "Being on the board will help ASCI and Google to jointly create awareness about fair advertising practises across a large bandwidth of consumer touch-points on the internet," he says.
With the kind of growth experienced in this space, online advertising will possibly be worth around one billion dollars by the end of 2014. An increased consciousness about the way brand advertising is done in the online space is critical for ASCI.