Red Digital to manage social media presence for World Series Hockey

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 23, 2011
As part of the mandate, the agency will keep fans abreast on the latest happenings in the upcoming hockey series through a series of viral activities.

Red Digital, which has successfully handled the social media presence for many of India's top brands such as Mumbai Indians, Adidas Cricket, Godrej, and Monginis, will now build a social media presence for the World Series Hockey (WSH). Red Digital will manage WSH's Facebook fan page and Twitter handle, and provide the latest updates on the league.

As part of the mandate, Red Digital will also keep fans abreast of the latest happenings in the upcoming hockey series through viral activities such as trivia, games, polls, promos, and contests. The objective is to resurrect the love for hockey and have an emotional connect with hockey lovers.

Harsh Jain, founder and managing director, Red Digital, says, "There is tremendous interest for hockey in India, and WSH will be a tournament of international calibre, featuring the world's best players. Red Digital plans to capture every interactive magical moment of WSH for hockey aficionados in the digital world."

Commenting on Red Digital's alliance with WSH, Sorbojeet Chatterjee, vice-president marketing, WSH, says, "Red Digital's prior experience in handling leading sports brands, coupled with a deep understanding of consumer behavior in the digital space will definitely ensure a high level of engagement and traction for WSH."

WSH will see over 200 Indian and international players allocated to multi-city franchise-based teams as per the internationally accepted and practised draft system wherein they will showcase their talent in 61 scheduled matches.

The inaugural edition of the league will comprise eight teams from Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Chandigarh, Pune, Bhopal, Punjab, Ranchi, and Rourkela.

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