Ketchum Sampark forays into social media business

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 24, 2011
The company will help organisations establish their presence on the internet and the mobile space.

Ketchum Sampark, the Indian affiliate of Ketchum Inc., a global communications network, announced the launch of Ketchum Sampark Digital, its social and digital media business. The company will dole out business solutions to help organisations establish their presence on the internet and the mobile space. It will offer full interactive strategies, web design, video production, and multimedia development as part of their services.

Calling for a need to integrate traditional and social communication, Jonathan Kopp, partner and global director, Digital, Ketchum Digital, says, "We live in an era of social web, where the distinction between social and digital has diminished. With Ketchum Sampark Digital, we will provide business solutions that will establish, engage and encourage interaction with the consumer about a product, brand or service."

Ketchum Sampark Digital will mainly look into branding and marketing, consumer engagement, crisis management on the social web, and social media training. The company, which plans to go live with its services by December, is currently setting up its backend office and is in the process of training personnel.

Speaking about the launch, N S Rajan, managing director, Ketchum Sampark, says, "There has been a distinct shift in usage patterns wherein consumers look beyond e-mail and casual surfing to complete engagement and internet as the media of choice for information. We will initially launch our digital business with a team of young social media experts and progressively build a bandwidth of skills and digital capabilities including a team of interactive strategists, digital designers and producers."

As part of the launch, the company has also commissioned a research programme to track the digital footprints and user engagements of nearly 150 brands across 20 different industries including aviation, healthcare and FMCG.

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