An online traffic report released by the online audience and ad measurement platform ViziSense for October 2011 claims that daily deal sites have recorded a drop in unique user traffic.
The ViziSense data claims that 5.2 million users visited Snapdeal.com in October, as compared to 9.6 million in September, registering a drop of 46 per cent. Mydala.com, which witnessed a drop of 34 per cent, received 3.1 million visitors in October, as opposed to 4.6 million in September.
The data also suggests that product-driven and shopping cart based e-commerce sites have seen a surge in traffic in October. Yebhi.com has seen the highest growth in users (67 per cent) followed by Flipkart.com (55 per cent) and eBay.in (48 per cent). The report claims that the surge in traffic on these shopping cart e-commerce sites can be partly attributed to buying and gifting during the festive season in India.