SATC launches cricket-based digital campaign

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 25, 2011
The Commission cashes in on India and Australia's common love for cricket for the 'Score-a-Ton' campaign to drive tourism.

South Australian Tourism Commission (SATC) has launched a new digital campaign to educate Indian travellers on destinations and attractions that South Australia has to offer. The new 'Score-a-Ton' campaign, which has been launched across an array of digital platforms, offers two all-expense paid trips to watch the 2012 cricket series between India and Australia.

The interactive campaign has been conceptualised and managed by Indigo Consulting, and has been designed around cricket, a sport popular in both India and Australia.

The campaign, which comprises a cricket quiz, will be run entirely on Facebook. Users will be awarded points for each correct answer, and those who score high get the chance to win an all-expense paid trip to Adelaide.

Commenting on the reason for launching a campaign based around cricket, Vinod Advani, South Australian Tourism ambassador in India, says, "We are sure that the Score-a-Ton campaign with its cricket buzz will attract more visitors to South Australia."

The campaign is driven across various digital platforms, and will include a website, mobile site, Facebook page, YouTube channel, brand page, PPC campaigns, and e-mail marketing. SATC has been active in the Indian market since 2004, and works closely with the travel industry to promote travel to and within South Australia, including itinerary planning, product packaging, staff training, and the provision of promotional material.

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