Big FM (the radio arm of Reliance Broadcast Network) and Avon Cycles have partnered to launch Avon Cyclogreen -- the cycle rally -- once again. The rally, which was first held in 2010, kicked off on November 24. The finale will be held in Kolkata on December 20.
The activity will start in the form of a rally in each city, with a celebrity participating along with the local citizens. Winners will win a bicycle each, autographed by the radio jockey of the FM station.
The one-month long campaign will be held in 36 cities including Chandigarh, Delhi, Amritsar, Allahabad, Jodhpur, Shimla, Patiala, Udaipur, Rajkot, Aligarh, Chennai, Jallandhar, Goa, Rourkela, Guwahati, Indore, Agra, Ajmer, Bengaluru, Bhubaneswar, Mumbai, Kota, Visakhapatnam, Baroda, Surat, Hyderabad, Kanpur, Gwalior, Bhopal, Jamshedpur, Tirupati, Ranchi, Kolkata and Mangalore.
Speaking about the initiative Tarun Katial, chief executive officer, Reliance Broadcast Network, says, "The second initiative of the Avon Cyclogreen aims to encourage our listeners to maintain a pollution-free green space, and promote healthy living."
Big FM's radio jockeys (RJ) will, through their programmes, encourage the local populace to use their bicycles at least once a week. RJs will also send support messages to listeners to motivate them to get into the habit of cycling.
For the record, Reliance Broadcast Network is part of the Reliance Group and specialises in creating and executing integrated media solutions for brands. Big FM is India's largest FM Network with 45 stations, reaching out to over four crore Indians every week.