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Ride the 3G bus with Vodafone

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | December 01, 2011
Vodafone's LED bus with in-built 3G zone is going around high traffic areas in Delhi, to provide information regarding various 3G services.

To bring consumers closer to the world of 3G, Vodafone has come up with an on-ground initiative called Vodafone 3G on Wheels. The initiative involves a bus fitted with LED screens, which enables people to experience a host of 3G services that includes high speed internet and video calling, as well as enjoy gaming experience.

Speaking about the initiative, Rajiv Kohli, chief executive officer, Vodafone India, Delhi and NCR, says, "Although 3G was introduced in India a couple of months ago, we felt that the customer had to be educated about its benefits. We, therefore, came up with the Vodafone LED bus to create awareness and engagement around 3G."

In order to provide a 3G feel, the interiors of the bus have been redesigned to resemble a 3G zone. At a zone dedicated for people, a 3G expert explains the potential of 3G across various devices. Other different units are dedicated to demonstrate the major benefits of the 3G services. Customers can explore three different 3G services inside the bus, including video calling demo, live TV, and live streaming of videos. At every touchpoint, the bus engages and informs visitors in the age group of 25-30 years, and also answers their queries on the concept of 3G.

The 10 mm anti-glare LED screens fitted on the windows act as outdoor screens to display messages, Vodafone advertisements, and animated Zoozoo images during the day, as well as in the night.

The major challenge faced with the LED bus was to procure permission of major stakeholders such as the traffic authorities. Also, as the LED bus is an expensive piece of work, it requires regular maintenance and care.

The bus was displayed in Karnataka, Mumbai, Maharashtra and Goa, and now the company plans to head towards eastern Uttar Pradesh. The bus, which will be in Delhi until December 4, is currently going around the city in the evening to showcase the LED display and educate people.

It travels around high traffic areas in Delhi, starting from Okhla to the Domestic Airport, passing through areas such as Greater Kailash, Defence Colony, Noida, Saket, and Gurgaon.

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