The New Indian Express has roped in Vignesh Kumar K as vice-president, marketing. He replaces V Natarajan.
Kumar, who will be based in Chennai, will report to Manoj Kumar Sonthalia, chairman and managing director, The New Indian Express Group.
He started his telecom journey as a sales executive with Nelco (National Radio and Electronics), a Tata Group venture. His next stop was the Shaw Wallace Group, where he worked for around four years, followed by Mobilink Paging Services. He was associated with Reliance Communications for around six years, before moving on to Tata Sky.
Sharing his immediate plan of action, Kumar says, "My objective is to consolidate the position of New Indian Express in the South and maximise revenues by building the readership numbers."
About his decision to take a plunge in the media sector, Kumar adds, "The Indian media sector is in a challenging space right now. The explosion has just started, and I feel it is a good time to enter the sector."
Kumar is a telecom engineer by profession, and holds an Engineering degree in Electronics, as well as an MBA degree from the Madurai Kamaraj University.