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UTI simplifies mutual funds through its new website

By afaqs! news bureau , afaqs!, Mumbai | In Digital | December 06, 2011
The new website designed by Indigo Consulting is now more user-friendly, with financial tools to guide investors.

UTI Mutual Funds has unveiled a new utility packed website (http://www.utimf.com) in an attempt to simplify the jargons associated with mutual funds and investments.

The site has been made more user-friendly with interactive tools like the SIP calculator, risk analyser and financial health check tools. It also has features ranging from information-sharing at the learning centre to utilities that help receive message alerts, emails about the latest NAVs, news, and market insights. The new portal, which has been designed by Indigo Consulting, has also included features to cater to new investors.

Commenting on the new look of the website, Kaushik Chakraborty, senior vice-president, online channel, UTI Mutual Funds, says, "The new website is another step taken by us as a brand which constantly works towards being a trusted, efficient, and innovative wealth creator."

The new interface also features user experience design and research components modelled by UX Labs, which specialises in offering user-centric business solutions. Emphasising on the need for user-friendly browsers for financial sites, Reshmy Kurian, head, UX Labs, says, "The website now focusses on a measurable, result-oriented approach with online marketing solutions. With the new design and navigation structure, matters of finance have been made more accessible while maintaining focus on personalisation. Various tools and utilities have also been incorporated to ensure that the user needs are met at every level, whether the user is a novice, an amateur, or is savvy in finance-related matters."

The website also includes a handy 'My Watchlist' tool that allows users to follow trends and track funds that they are keen about. Mutual funds have been made more approachable using graphical representations. Features like mutual funds mantras, myth and fact-based quizzes, and sharing successful investment tips bring financial clarity for investors, as well as information seekers.

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