afaqs!

Olive bags Dalmia Bharat's digital account

By Nisha Menon , afaqs!, Mumbai | In Digital | December 07, 2011
The win for the digital agency comes after a multi-agency pitch conducted in June 2011.

Olive e-Business has won the digital account of Dalmia Bharat following a multi-agency pitch held in June 2011. Dalmia Bharat, earlier known as Dalmia Cements, got its new name after its demerger in 2010. This is the first time that the company has roped in an agency to create an online presence.

The campaigns will aim to revamp Dalmia Bharat's traditional image using digital and social media platforms. A new website has already been launched as part of the digital revamp.

"Our new website is a resonance of Dalmia Bharat. Rooted in our 76-year legacy, it articulates our today and reveals our tomorrows. It has the Dalmia Bharat signatures of innovation, verve, speed and excellence," says Amit Chaudhery, associate executive director and head, group corporate communications, Dalmia Bharat Enterprises.

Commenting on the win, Siddhant Johri, head, strategy and creative, Olive, says, "The challenge was to come up with a strategy that could illustrate Dalmia in a new light altogether. It was perceived as a traditional company doing traditional business for long. We offered it a solution unifying its traditional milieu with modern aspirations."

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