Mediascope Publicitas launches BlackBook, a luxury B2B title

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | December 08, 2011
The monthly magazine will follow a closed circulation model and is targeted at owners of luxury businesses, brand heads, marketing managers, and purveyors of the luxury industry.

Mediascope Publicitas has launched BlackBook, a business to business (B2B) magazine title, for the nascent luxury industry of the country.

The monthly magazine will chronicle various facets of the industry, and is targeted at owners of luxury businesses, brand heads, marketing managers and purveyors of the luxury industry.

BlackBook will have a cover price of Rs 100 and will follow a closed circulation model -- which means, it will be a subscription-only magazine.

Marzban Patel, chief executive officer, Mediascope Publicitas, says, "Through our interactions with brand managers, marketers and consultants, we realised that there was a lack of information sharing within the industry. There was little learning from experiences and positive news was rarely shared. We decided to fill this vital gap and launch a true luxury insider."

The company claims that it is the country's first magazine to look at the business of luxury. "The luxury industry in India is going through exciting times, with big international brands waiting to join the ones that have already hot-stepped their way into the country. BlackBook aims to document these exciting times," adds Patel.

The content mix of the magazine will include news from the luxury industry from across the world, insights, case studies, expert opinions and analysis of international luxury business trends in the Indian scenario. It will also have stories that delve into consumer behaviour patterns, and interviews with the promoters of Indian and international luxury.

In the inaugural issue of BlackBook, the cover story talks about American luxury entrepreneur Donald J Trump's bid to lead the Indian luxury market with his franchise business, and his glamorous real-estate projects. The other features discuss the luxury industry's new-found love for the digital medium and Pune's transformation as the new destination for luxury.

For the record, Mediascope Publicitas has been in the business of luxury magazines for 15 years. Some of its titles include Taj Magazine, Taj Coffee Table, Taj City Guide Mumbai, Leela Magazine, The Oberoi Group Magazine, Citibank 24K RI and 24K NRI, Ultima, and Departures. It is a custom media company that specialises in content creation, media sales, and managing projects on a turnkey basis.

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