Aidem Ventures, the independent media consulting, marketing and advertising sales company, has been appointed as the media representative for the international TV channel, KBS World (from South Korea).
The channel is being distributed and broadcast via pay TV operators worldwide. In India, it will be distributed by Reliance Big TV.
KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC.
Neena Dasgupta, head, international and digital businesses, Aidem Ventures, says, "The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies. Besides, the association will also help KBS efficiently and effectively leverage our media sales revenue management, our industry relationships and our domain knowledge and expertise, thus making it a mutually beneficial arrangement."
Explaining the logic behind the tie up, the company informs that as the first decade of the 21st century ended, the India-South Korea relationship grew in almost all dimensions - political, cultural and economic. With the establishment of the Free Trade Agreement between the two countries, Korean companies such as LG, Hyundai and Samsung have established manufacturing and service facilities in India, and several Korean construction companies are involved in building infrastructure in India, such as in the National Highways Development Project.
This has resulted in the development of a small but significant community of Korean professionals and their families, who now work and live in India. As both countries have identified a convergence of interests, the seeping in of South Korean media into the country is bound to strengthen the foundation for deeper cultural ties.