Amagi Media, which specialises in local TV advertising, has been appointed to handle the local ad sales for UTV Action and IBN7.
Therefore, with this partnership, Amagi aims to tap into the key Hindi-speaking markets such as Delhi, Uttar Pradesh (UP), and Mumbai for both clients.
While for Amagi, UTV Action is an addition to the already existing channels from the UTV bouquet (UTV Bindass and UTV Movies), IBN7 will be the second news entity that has joined hands with Amagi. It already handles the local ad sales for the TV Today Network.
Says a company spokesperson, "IBN7 brings in a strong Hindi news channel to our portfolio, thereby strengthening our news offering, in addition to movies, music, lifestyle, and entertainment channels that we offer. It allows us to fill gaps in our offering, specifically in markets like UP and Delhi where there is a strong demand for a premium news channel."
According to industry experts, the local advertising market is an approximate Rs 4,500 crore market, and remains largely untapped by TV.