In a bid to expand its audience base in India, Fox Traveller, the cable and satellite channel under the Fox International Channels (FIC) banner, will launch its 24-hour Bengali feed on January 15, 2012.
The channel states that while the programming will remain consistent, Fox Traveller will make an attempt to infuse the Bengali feel with various audio experimentations, including music.
Elaborating on the decision to launch the Bengali feed, Debarpita Banerjee, vice-president, marketing, Fox International Channels, tells afaqs!, "Bengal is a very important market for us, both in terms of viewership and distribution. Also, Bengalis love the good life -- food, music, art, and travel, and we have plenty of glimpses of this kind of a lifestyle on Fox Traveller."
With this move, Fox Traveller aims to reach out to an estimated 91 million Bengali-speaking audiences of West Bengal. The channel is already available in Hindi, English, and Tamil across all DTH platforms, and through cable network operators.
Fox Traveller is distributed in India by NGC Network (India). The channel was earlier known as Fox History & Entertainment; it was renamed Fox History & Traveller in May, 2011, and later, in October 2011, became Fox Traveller.
Apart from India, Fox Traveller reaches out to audiences in various South Asian countries including Nepal, Bhutan, Bangladesh, and Sri Lanka. The channel recently increased its focus on travel-based content in a bid to capture the young adult audience segment.