Japanese auto giant Honda is scouting for a creative partner in India for its bikes business. The pitch process, underway in Delhi, is still in its nascent stages.
Senior-level sources in the automobile industry have confirmed the development to afaqs! on grounds of anonymity.
The creative agency that has worked on the Honda account (both cars and bikes) most recently, is Dentsu Marcom.
Broadly speaking, the Japan-headquartered Honda Motor Company has three business divisions - two-wheelers, four-wheelers, and power products. In India, Honda Motorcycle and Scooter India (HMSI) manufactures two-wheelers, Honda Siel Cars India (HSCI) manufactures four-wheelers, and Honda Siel Power Products (HSPP) manufactures the company's range of power products.
Some of the popular bikes on Honda's portfolio include Honda Dio, Honda Aviator, Honda Activa, Honda Shine, Honda Eterno and the Unicorn Dazzler.