Disney Television International India's kids channel Disney XD, which is positioned as an action, adventure and comedy destination, targeted at the 6-14-year-old boys, will launch its Bengali and Marathi feeds in January 2012.
Natasha Malhotra, vice-president and general manager, Walt Disney Television International India, says, "Disney XD has a unique content mix of live-action and animated programming targeting boys and their quest for discovery, accomplishment, sports, adventure and humour. We will expand its reach by making it the first channel in the genre to be available in six languages."
With this change, the channel will also create a strong destination for the Marvel branded characters and stories with the launch of Spider-Man on weekdays (Monday-Friday, 2 pm).
Viacom18 recently launched its latest offering Sonic, with Bollywood actor Akshay Kumar as the brand ambassador for the channel. Targeted at young adults, Sonic serves programmes in the categories of action, adventure and animation, evidently indicating its direct competition with Disney XD. Sonic is already available in English, Hindi, Marathi, and Bengali.
For the record, while Hungama TV, positioned as the mad-comedy and fun channel from the Walt Disney stable, is available in Hindi, Tamil and Telugu, Disney channel, positioned as a kids-driven family channel, is primarily available in Hindi and English, with a majority of shows dubbed in Tamil and Telugu.