Lowe Lintas drives away with Maruti Suzuki's MPV Ertiga

By Shibani Gharat , afaqs!, Mumbai | In Advertising | January 09, 2012
Maruti Suzuki unveiled the Ertiga, one of the most awaited cars of the year, at the Auto Expo 2012. The creative duties will be handled by Lowe Lintas India.

Lowe Lintas has won the creative mandate for the soon-to-be-launched multi-purpose vehicle (MPV) Maruti Suzuki Ertiga. The agency is already on Maruti Suzuki's creative roster. The size of the business could not be ascertained at the time of filing this report.

Shashank Srivastava

Shashank Srivastava, chief general manager, marketing, Maruti Suzuki, confirmed the news to afaqs!. However, he says that the media spends and the media mix for promotion are to be decided at a later stage, when the vehicle is closer to its launch date.

It may be recalled that around a month ago, afaqs! reported that Maruti Suzuki was scouting for a creative agency for its upcoming Ertiga MPV. The company had called its roster agencies to present their ideas.

Currently, Lowe Lintas, Hakuhodo Percept, Publicis Capital and Dentsu Creative Impact are on the company's creative roster, handling brands such as Swift, Omni, Zen, WagonR, True Value, A-Star, Dzire and SX4.

For the record, Maruti Suzuki unveiled one of the most awaited cars of 2012, the Ertiga MPV, at the Auto Expo 2012. The three-row, seven-seater Ertiga marks the car maker's entry into the utility vehicle segment. The price of the car will be announced at the time of its launch in April, 2012, although it is expected to be more than Rs 6 lakh.

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