As Outlook Business completes five years, the Outlook Group has re-launched it in a new avatar. Apart from a new tagline 'Think Beyond. Stay Ahead', the content of the magazine has also gone through a complete makeover.
The back cover of the magazine, called Astalavista, features light content such as book reviews and 'Tips by the CEO'.
Speaking to afaqs!, Indranil Roy, president, Outlook Group, says, "It's been five years since Outlook Business was launched in the market. We needed to bring a new perspective into this half-a-decade old publication. Secondly, we realised that we need to differentiate from the lot, especially with about six magazines in the section. We have summed up the new perspective in our new tagline 'Think Beyond. Stay Ahead'."
While the company has not increased the cover price of the magazine, it now plans to increase advertising rates. Meanwhile, the print run of the magazine has been increased by 15,000 copies from 1,10,000 to 1,25,000 copies.
"With the content of the magazine being divided into various segments, advertisers get a choice to select the placement of their brand more effectively for better communication, which also provides an opportunity to increase the ad rates," adds Roy.