Outlook Business adopts new avatar

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | January 17, 2012
In addition to a new tagline 'Think Beyond. Stay Ahead', the magazine has gone through a complete overhaul in terms of content.

As Outlook Business completes five years, the Outlook Group has re-launched it in a new avatar. Apart from a new tagline 'Think Beyond. Stay Ahead', the content of the magazine has also gone through a complete makeover.

Outlook Business

Indranil Roy

As part of the makeover, the content has been divided into three main sections, namely Enterprise, Strategy and Markets. While the Enterprise section covers content related to investors and entrepreneurs, including both small and large scale entrepreneurs, the 'Strategy' section focusses on the business strategies adopted by various companies, including changes in marketing strategies. The 'Market' section highlights the condition of the stock market and the market opportunities. For this, the content is being sourced from Profit magazine, as the group has merged the editorial team of Outlook Profit with Outlook Business.

The back cover of the magazine, called Astalavista, features light content such as book reviews and 'Tips by the CEO'.

Speaking to afaqs!, Indranil Roy, president, Outlook Group, says, "It's been five years since Outlook Business was launched in the market. We needed to bring a new perspective into this half-a-decade old publication. Secondly, we realised that we need to differentiate from the lot, especially with about six magazines in the section. We have summed up the new perspective in our new tagline 'Think Beyond. Stay Ahead'."

While the company has not increased the cover price of the magazine, it now plans to increase advertising rates. Meanwhile, the print run of the magazine has been increased by 15,000 copies from 1,10,000 to 1,25,000 copies.

"With the content of the magazine being divided into various segments, advertisers get a choice to select the placement of their brand more effectively for better communication, which also provides an opportunity to increase the ad rates," adds Roy.

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