Eleven Brandworks has won the creative duties of liquor company Modi Illva India's portfolio of whiskey brands including Rockford Reserve, as well as its vodka brand, Artic. The agency won the creative duties following a multi-agency pitch.
Meanwhile, the company has not appointed a media agency of record. Currently, it works on a project basis with various agencies. However, in the near future, it may call for a media pitch, depending on the number of activities rolled out to promote its brands.
Modi Illva India is a 50:50 joint venture between the Umesh Modi Group and the Italian spirit maker, Illva Saronno. The company plans achieve a turnover of Rs 450 crore in the next five years. To strengthen its portfolio in the Indian liquor market, the company plans to launch more premium brands of its foreign partner, including Disaronno, Tia Maria and Isolabell.