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Webchutney to handle digital duties for Sansui, Kelvinator

By Nisha Menon , afaqs!, Mumbai | In Digital | January 19, 2012
The digital marketing agency will work to establish social outreach and engagement for both brands.

Webchutney has been appointed as the digital agency for Sansui and Kelvinator. The win follows a multi-agency pitch that saw participation from three-four digital agencies.

Arun Pal

Sidharth Rao

Webchutney will establish social outreach and engagement for both brands. The brands, which allocate about 10 per cent of their total ad spends on digital, have announced the launch of their official interactive Facebook pages, while Sansui has also launched an official Twitter page and a YouTube channel.

Confirming the news, Arun Pal, chief marketing officer, Sansui and Kelvinator, says, "In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG (target group) remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand, using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012.

"The way forward is to socially integrate Sansui and Kelvinator with the masses, and increase brand visibility online across social media. We are confident of Webchutney's digital media expertise."

The agency will also undertake a complete overhaul of the websites to propel greater awareness, reach, interactivity and engagement for both brands.

Sidharth Rao, CEO, Webchutney, says, "We will draw on our extensive experience in creating best-in-class innovative designs and thought-provoking branding communications to achieve the desired positioning and establish an indispensible relationship with the audience for both brands."

Saket Vaidya, vice-president, operations, Webchutney, says, "Our strategy will be to build relevant and impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints, including website development, creative media and social outreach, search engine optimisation, web/mobile applications, viral marketing and other campaigns."

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