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Nivea India ropes in Sunil Gadgil as director marketing

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | January 27, 2012
He joins from Bausch and Lomb India, where he was head of the marketing function.

Nivea India, an affiliate of Beiersdorf AG, has roped in Sunil Gadgil as the marketing director of its India operations with immediate effect.

Sunil Gadgil

Prior to taking up the new assignment, Gadgil was head of the marketing function at Bausch and Lomb India. He was responsible for marketing and trade marketing strategy for the vision care business of the company; he also led a global task force to create the 'emerging markets' value propositions for the brand.

"As children, we have used Nivea products and have sentiments attached to the brand, so the moment I got an opportunity to be a part of Nivea, I had to take it. I want to contribute in the brand's journey to the next decade," says Gadgil on his new appointment.

With over 14 years of experience, Gadgil holds a Bachelor's degree in Mechanical Engineering, with a post-graduation degree from Symbiosis Institute of Business Management. Gadgil has spent about 10 years in the marketing function across segments which included hair and personal care, vision care, household care, and credit cards.

He started his career with Asian Paints in the sales function, and then moved on to handle various marketing roles across brands such as Marico, Godrej Sara Lee, and GE Money.

Talking about the appointment in an official communique, Rakshit Hargave, managing director, Nivea India, says, "Gadgil is a respected member of the marketing industry. His expertise combined with our insights will help us take Nivea to the next level in the coming years."

For the record, Beiersdorf AG, Germany, launched a wholly owned subsidiary in India in May 2007 known as Nivea India. The affiliate is headquartered in Mumbai. The Rs 30,000 crore parent company Beiersdorf AG is a beauty and skin care multinational company. It has affiliates in more than 169 countries, and claims to have a market share of 30 per cent.

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