afaqs!

Mindshare wins media mandate for SPRRG

By Shibani Gharat , afaqs!, Mumbai | In Media Planning & Buying | February 06, 2012
The business will be managed by Mindshare's Chennai office.

The Tamil Nadu-based real-estate developer SPRRG has handed over its media duties to Mindshare. The business will be managed from the agency's Chennai office.

SPRRG

Sources close to the development have confirmed the news to afaqs!. The size of the business and the approximate spends on media could not be ascertained at the time of filing this report.

SPRRG is engaged in the acquisition and development of residential and commercial properties, besides executing turnkey infrastructure projects in Tamil Nadu. The group was founded in 1972 by Prithviraj S Kawad. It branched out into real-estate in 2005, and has a flagship development called Osian Heights in central Chennai.

Mindshare witnessed some key changes in its leadership earlier in the year. M Parthasarathy (also known as Maps) was given the responsibility to head the client leadership team, while Alok Sinha's mandate was to oversee strategy, based on the thought process 'no-line' across India. Sandeep Pandey will spearhead consulting and intelligence, which involves analytics and modelling for better ROMI (return on marketing investment).

Towards the end of 2011, Mindshare promoted R Gowthaman as chief client officer, an international role, and Ravi Rao was appointed leader, Mindshare South Asia.

The GroupM-promoted media planning and buying agency had also beefed up its southern operations by roping in Kavitha Srinivasan as partner, client leadership.

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