On the occasion of its second anniversary, Scarecrow Communications has launched its design division Scarecrow Designs, with an aim to provide exclusive design solutions to its clients.
Tammal says, "Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked at from a design perspective. So, along with the routine advertising ideas, the team will wear a designer's hat and think of 'designs' as and when needed."
The division plans to produce its own graphic content by bringing aboard in-house designers, as well as budding talent from the design schools to create merchandise that includes T-shirts, bags and accessories, which will be showcased at the Scarecrow Art Gallery and also on www.scarecrowdesigns.net.
Manish Bhatt, founder-director, Scarecrow Communications, elaborates on the reason for launching the design division. "Under Scarecrow Communications, we provide overall advertising solutions, but as we work we have realised the growing demand for pure design-led jobs, starting from brand manuals to corporate and brand identity, and packaging."
Due to the retail boom, the mall culture and the entry of international lifestyle brands in India, design has become imperative. Bhatt adds that several national and international brands avoid spending on full-fledged above the line campaigns due to media costs, but they can't avoid spending on creating a look, feel, and imagery for the brand.
"Clients specifically seek design-led communication solutions. To fulfil these needs, we thought to have our own design division," Bhatt remarks.