Concept Digital dons a new avatar

By Nisha Menon , afaqs!, Mumbai | In Digital | February 09, 2012
The digital agency which has undergone a revamp will now be known as Spiider Digital Hub.

Digital agency Concept Digital has undergone a revamp. The digital arm of Concept Group that also has agencies such as Scarecrow and Eleven will be now called Spiider Digital Hub. The company has also unveiled a new logo as part of the revamp.


Kushal Sanghvi

Concept digital offers digital media services ranging from creative strategy, media planning and buying, to social media marketing, and also serves digital media requirements of Scarecrow and Eleven. In its new avatar, Spiider will additionally have a product mix that will include developing digital services, specialist ORM, SEO and online strategy planning, and brand engagement techniques.

The inspiration for the new name has been drawn from the impression of the digital space resemble a cobweb, with several interconnected functions.

Commenting on the new look, Kushal Sanghvi, managing director, Spiider Digital Hub, says, "The change is not just cosmetic. Ours is a company that has been perceived to be an expert when it comes to financial clients. We wish to change that perception and get more involved with brands from different verticals."

As part of the revamp, Spiider Digital Hub has also developed in-house social media measurement tools that will aid in studying digital consumption patterns. Sanghvi adds, "There are several agencies that provide a range of digital services. The differentiating factor in Spiider's offering will be that we will provide digital solutions that will be based on our social media mapping tools to ensure better brand engagement."

The agency, with its new look and feel, now has 35-40 digital experts who will work out of Mumbai, Delhi, and Bengaluru offices. The agency has also made a couple of senior appointments to strengthen the creative and management team.

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