Times Internet Limited (TIL) has announced the launch of India's first tablet magazine, Tweek. The magazine, which has been developed in partnership with GENWI, a cloud-based publishing company, can be accessed through iPad and is expected to be launched for the iPhone and Android devices soon.
Rishi Khiani, CEO, Times Internet Limited, says, "With Tweek's launch, we intend to pioneer the tablet magazine space in India. We are interested to experiment with different ways to monetise our content beyond traditional web advertising. Taking advantage of this new medium, which incorporates the rich engagement features of the web into a mobile touch experience on a larger screen, we can deliver new advertising concepts. GENWI's Cloud Publish solution enables us to deliver contextual commerce, rich-media advertorials that are geo-location aware, and switch out advertisers or ad units on the fly."
The tablet readers will also be able to actively shape a magazine. They will be able to connect directly with the writers of Tweek, and share their feedback about the stories they enjoyed. Thus, they will be able to effectively 'Tweek' the magazine to something they look forward to reading every week.