Carat Media expands presence, launches South India operations

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | February 17, 2012
Joydeep Raha has been appointed as senior vice-president and head of South operations of Carat Media.

As part of its growth strategy, Carat Media has expanded its presence with the launch of its South operations. The media agency has set up its office in Bengaluru, from where it will provide localised services to some of its important businesses such as the Muthoot Group, Air Asia and Philips.

Kartik Iyer

Speaking on the expansion, Kartik Iyer, managing director, Carat Media, says in an official communiqué, "We have been working on consolidating our North and West operations over the past few years and are now ready to present our solutions to clients based in the southern region. Once again, we will work towards delivering our unique integrated communications planning solutions to clients."

The media agency has appointed Joydeep Raha as senior vice-president to manage the affairs in the South. Earlier, Raha was associate vice-president, Bengaluru, Initiative, a part of the Lintas Media Group.

"The tools and processes used by Carat will definitely make a huge impact in the market and will deliver huge efficiencies to clients here. What is truly impressive is the integrated solutions capabilities that have been developed so quickly in the market, with each division being a domain expert in its respective field," says Raha.

Raha is a mechanical engineer and a graduate from MICA. He joined Enterprise Nexus in 2000 as media director. After working at Nexus for three years, in 2003, he moved to Lintas Media Group as associate vice-president and branch head, Initiative, Bengaluru. In 2005, he was promoted as vice-president, Initiative.

Raha has handled brands such as Raymond, ABN AMRO, 3M, Britannia, Jockey, BPL, Sanyo, Citizen Watches, Manappuram Finance, Manappuram Jewellery, Metro Cash & Carry, Wockhardt and Infosys.

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