Times Internet launches ET Speed

By Nisha Menon , afaqs!, Mumbai | In Digital | February 21, 2012
The newly launched platform offers real time market information, latest news updates from ET and experts' views on the financial market.

Economictimes.com (ET) has launched www.etspeed.com (ET Speed), an open information sharing platform that offers real time market information and latest news updates from ET. It also provides the views of noted analysts and experts on the financial market.

ET Speed

Backed by Times Internet Ltd, ET Speed allows investors and experts to share their views and analysis with a unique visitor base of over 7 million through its integration with www.economictimes.com. The platform allows users to track updates on stocks, share views and opinions about financials and follow companies, industries, media sources or people for information. They can follow experts in their areas of interest and share insights with other users on a real time basis.

Commenting on the launch of ET Speed, Rishi Khiani, CEO, Times Internet Ltd, says, "When it comes to the stock market, speed is everything and that is what we offer to the investor as well as the listed companies."

Rishi Khiani

Explaining how ET Speed will act as a differentiator, Khiani tells afaqs!, "ET is an editorially driven product. The role of the editors in collating, editing and proofing the content ensures that the most relevant content gets showcased to the readers. We realise that the collective knowledge base of readers and visitors is huge, and perhaps unmatched. Additionally, the needs of the consumers are very different. So ET Speed will help us plug that gap on both the supply side (contributors) and the demand side (readers). Also, the use of social tools will enable the messages to spread and reach out to a larger audience base."

ET Speed will also enable retail investors to sift through millions of articles aggregated from across the relevant websites and focus on conversation streams about the stocks and industries that are relevant to them at that point of time.

Khiani adds, "ET Speed is a social platform. Since ET users are a busy lot, we have chosen a Twitter-like strategy to have the posts and comments restricted to 140 characters. This ensures that both people who are contributing and those who are following get what they want done in a short time. The entire concept is based on conversations. Though we have plugged in feeds from related media, we want the user-contributed content to be the core of ET Speed."

Users can sign up for ET Speed using their FB Connect, Twitter ID or any e-mail ID. In the next stage, updates by the ET Speed user will also reflect on his/her profile on social networking sites.

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