Arshiya International looks for a creative agency

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | February 23, 2012
The pitch is underway in Mumbai.

Arshiya International, an integrated supply chain and logistics infrastructure solutions provider, is scouting for a creative agency. The pitch is currently underway in Mumbai.

According to industry estimates, the advertising spends are pegged at Rs 10-15 core.

Arshiya International

Currently, the hunt is on only for a creative partner. There is no pitch for a media agency as of now. Sources inform afaqs! that the first round of presentations is on and a few more rounds may be on the cards. Several prominent Mumbai-based agencies are already in the fray for the account and are in the process of being evaluated. The final result is expected in about two months.

The company spokesperson remained unavailable for comment on the matter.

Arshiya International seeks an advertising agency that can help create a campaign to increase brand awareness and build brand identity. It is learnt that while the primary objective is to spread awareness about the brand, product-related advertising is a secondary goal. TV will form part of the media mix for the upcoming campaign.

The company now carries the catchphrase 'There's a way'. Its symbol is an image of the sun which, according to the company, is an icon of power and enlightenment. It serves to position the brand as one that dispels darkness and throws light on the logistics landscape in India.

Headquartered in India, Arshiya International has multinational operations in the logistics and supply chain management space. The company comprises several strategically integrated logistics verticals, including free trade and warehousing zones (FTWZs), rail infrastructure, domestic distripark, logistics, supply chain management, transport and handling, and information technology.

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