BC Web Wise to handle digital account of Nilon Enterprises

By afaqs! news bureau , afaqs!, Mumbai | In Digital | February 24, 2012
The brief was to spread awareness about the range of products under the brand positioning of 'Authentic Taste'.

Following a multi-agency pitch, Nilon Enterprises has roped in BC Web Wise as its digital agency.

Sameer Penkar

Chhaya Balachandran Iyer

As part of the new mandate, BC Web Wise will handle the digital account for the Nilon range of processed foods and help establish the brand's presence on the digital platform. It will also create and manage the brand's website, social media presence and search and media functions.

For the record, Nilon's product portfolio includes ketchups, papads, jams, vermicelli, squashes and ready-to-cook food items. Network Advertising currently handles the company's creative and media accounts.

The brief given to the agencies was to spread awareness about the company's range of products amongst the growing online community under the brand positioning of 'Authentic Taste'. Nilon has earmarked about Rs 1 crore for digital spends in 2012/02.

Speaking to afaqs!, Sameer Penkar, head, marketing, Nilon, says, "BC Web Wise offers customised solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite projects, ensuring regular follow ups with involvement of the top management. It has the right talent, demonstrates an innovative approach and always seems to be 'hungry' for quality work."

Chhaya Balachandran Iyer, founder-managing director of BC Web Wise, says, "Nilon is open to edgy creative communication and this is a very rich and fertile ground for us."

BC Web Wise is a full service digital agency that offers strategic web solutions for brands across various markets and industries.

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