ING Life launches 'Life in a Metro'

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | March 13, 2012
The 15-day initiative targets the daily commuters at six Namma Metro stations, highlighting the need of protection and savings in daily life.

Financial services company ING Life Insurance has launched an initiative to increase awareness about the importance of protection and savings. As a part of the initiative, the company has installed kiosks at six stations of Bangalore Metro, also known as Namma Metro.

Life in a Metro

ING Life Insurance

The marketing initiative, called Life in a Metro, targets the daily commuters. It gives them an opportunity to clarify myths, and gather more information about insurance, savings and protection plans.

Response-based activities at the kiosks involve and attract the commuters. As a part of it, the visitor is given a question and is required to send the reply through SMS. A lucky draw, to be conducted among the correct entries after 15 days, will reward winners with pre-paid Namma Metro passes - each worth Rs 1,000.

Along with a basic 'financial health check', advisors present at the kiosks answer queries and highlight the benefits of life insurance. A life insurance tips brochure is also handed out to those who approach the advisors.

ING Life Insurance has also put up information signages to drive traffic to the kiosks. Also, video screens installed inside the trains display quiz programmes to engage the commuters.

Speaking about the initiative, Mohit Goel, executive vice-president, marketing, ING Life Insurance, says, "Namma Metro has already become a preferred mode of transportation for Bengaluru citizens and we have joined hands with Bangalore Metro Rail Corporation (Namma Metro) to organise this initiative to promote awareness on insurance. Through Life in a Metro, we aim to engage and educate Bengaluru citizens on the need for life insurance. All one has to do is walk into the ING Life Insurance kiosk and meet our advisors."

The 15-day initiative kicked off on March 5 and will continue till March 19 across six metro stations in Bengaluru, including stations at Mahatma Gandhi Road, Trinty Circle, Ulsoor, Indiranagar, Swami Vivekananda Road and Byappanahalli.

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