afaqs!

McCann Erickson, Leo Burnett and DDB Mudra win big at AdFest 2012

By Shibani Gharat , afaqs!, Mumbai | In Advertising | March 22, 2012
Indian creative agencies performed well, across all the categories. DDB Mudra was the most awarded Indian agency with three silver and five bronze metals.

Indian agencies left their mark at the 15th Asia Pacific Advertising Festival, commonly known as Adfest, held in Pattaya, Thailand during March 18-20. McCann Erickson led the pack, winning one gold and four silver metals. Leo Burnett, too, was a big winner with one gold, one silver and four bronze metals. DDB Mudra won three silver and five bronze metals.

AdFest

Ogilvy India, Grey India, Creativeland Asia and Happy Creative Services also won one silver each.

Film Lotus

For the Film Lotus Maa, Creativeland Asia's campaign for Hippo Round-Round won a silver in the Best of Confectionary & Snacks - Single category. Happy Creative Services won a silver metal for its campaign for Flipkart.com in the Best of Retail Campaign category. Ogilvy India's campaign for Bajaj Pulsar Speedlines helped it to win a silver in the Best of Other Vehicles and Accessories category.

Direct Lotus

In the Books and Publication category, Leo Burnett bagged a gold Design Lotus for Gandhifont - Now in Hardcover Gandhi font.

In the Flat Mail Business to Consumer category, DDB Mudra won a silver for 'Disappearing Discounts' campaign for Lass Natural Cosmetics.

The Bouncing Mail for the Union Bank Home Loans won the agency a finalist nomination, in the same category.

In the Dimensional Mail - Business to Consumer category, Grey India won a silver for 'Magic drain opener' campaign created for Pantene Hair Fall Protection Shampoo. Leo Burnett's Gandhifont - Now in Hardcover Gandhifont emerged as a finalist in this category.

In the Field Marketing category, Leo Burnett won a bronze for Ink Pad Literacy Program - Door Step School.

BBDO India's ShaveSutra campaign for Gillette Mach3 Turbo Sensitive was a finalist in the Best Integrated Direct Campaign category.

Ogilvy India's, Chanting Lighter Cancer Patients Aid Association won bronze in the Direct Ambient category of Direct Lotus.

Outdoor Lotus

McCann Worldgroup India won a gold in the Mobile Billboard/Wrapped Around category for its Blind Car campaign for Hard Rock Café.

DDB Mudra won a silver in the Best of Business Equipment category for Room/Bed Room/Locker Room created for Stedfast.

Cleanoscope created for Rotract won DDB Mudra a bronze in the External/Street Signs and Street Furniture-Single category.

In the Three Dimensional Large/Highway Billboards category, Draftfcb+Ulka won a bronze for its Falling Hoarding created for Mumbai Traffic Police.

DDB Mudra won a bronze again, in the Best of Business Equipment category for the Stedfast campaign.

Print Craft Lotus

The Tide Fragrance campaign created by Leo Burnett India helped it to win a bronze in the Campaign for Best Use of Photography/DI category. The same campaign helped the agency win a bronze in the Production Design/Styling category.

In the same category, the agency won another bronze for its Reclaim Your Space campaign for Bajaj Exhaust Fans.

The Root Out Corruption campaign won DDB Mudra a bronze in the Illustration category of Print Craft Lotus.

Press Lotus

DDB Mudra won a silver in the 'Campaign for Best of Non-Alcoholic Beverages (including Dairy Products)' category for York Blackout/Armenian Internet-Shutdown Coffee Gold Group.

In the Best of Electronics-Single category, Grey India picked up a bronze and McCann Worldgroup won a silver for its campaign for Onida.

McCann Worldgroup also picked up a bronze in the Best of Electronics category, again for Onida.

In the 'Campaign for Best of Travel, Tourism and Transport' category, Leo Burnett won a silver for Travelogue:American Flag/Russian-Vodka/Mayan Palace Broken Compass.

DDB Mudra won a bronze in the 'Best of Cars' category for its Old LADY Passat campaign.

Ogilvy India's 'Chanting Lighter Cancer Patients AID Association' campaign was a finalist in the Lotus Roots category, as well.

In the Special Awards segment, the DDB Group won the Network Agency of the Year.

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