Online advertising network Ozone Media has announced that it will offer Facebook ad inventory to its advertisers in India to develop campaigns that leverage the social media platform. Ozone is the second ad network to offer Facebook ad inventory along with Komli Media in India.
Commenting on the development, Sanjay Vasudeva, senior vice-president, sales, Ozone Media, says, "We help advertisers engage with audiences across all digital touch points including social media, internet and mobile. With Facebook, our media offering becomes much stronger. Interactive and well-targeted, our expectations from the medium (Facebook) are very high, considering the depth and reach that it will bring to our customers."
As a result of this development, Ozone Media will be able to offer ad spots for premium ads on Facebook, which also includes image and text-based ads. Marketing on Facebook will enable marketers to engage with people who are most likely to be interested in a brand or product through social context.
Ozone Media was in the news recently for winning the exclusive display advertising account of PolicyBazaar. Its other clients include Makemytrip, ICICI, Timesjobs.com, Zapak, Citibank, Jeevansathi.com and SBI.