Ozone Media to offer Facebook ads

By afaqs! news bureau , afaqs!, Mumbai | In Digital
Last updated : March 22, 2012
It is the second online network to offer the Facebook ad inventory after Komli Media.

Online advertising network Ozone Media has announced that it will offer Facebook ad inventory to its advertisers in India to develop campaigns that leverage the social media platform. Ozone is the second ad network to offer Facebook ad inventory along with Komli Media in India.

Commenting on the development, Sanjay Vasudeva, senior vice-president, sales, Ozone Media, says, "We help advertisers engage with audiences across all digital touch points including social media, internet and mobile. With Facebook, our media offering becomes much stronger. Interactive and well-targeted, our expectations from the medium (Facebook) are very high, considering the depth and reach that it will bring to our customers."

Kiran Gopinath

Kiran Gopinath, CEO, Ozone Media, says, "Social Media has become an important component in the online media mix. With this move, advertisers will have access to inventory across the spectrum through Ozone Media. This will enable a better reach and help advertisers to engage efficiently with their target audiences."

As a result of this development, Ozone Media will be able to offer ad spots for premium ads on Facebook, which also includes image and text-based ads. Marketing on Facebook will enable marketers to engage with people who are most likely to be interested in a brand or product through social context.

Ozone Media was in the news recently for winning the exclusive display advertising account of PolicyBazaar. Its other clients include Makemytrip, ICICI, Timesjobs.com, Zapak, Citibank, Jeevansathi.com and SBI.

First Published : March 22, 2012
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