It is not every day that one gets an opportunity to talk to the global advertising industry. Josy Paul, chairman and national creative director, BBDO India is all set to make his debut as a speaker at the 59th Cannes International Advertising Festival.
As the topic suggests, the discussion will mainly focus on what makes a piece of creative a great work. The panel will reflect upon several examples from across the globe and isolate the elements that helped turn the creatives into masterpieces. The panel discussion is expected to be a unique learning experience.
Paul, who is also a member of BBDO Asia's Creative Council, joined BBDO in 2007 from JWT. He was one of the founders of 'rmg david', the smallest worldwide agency.
He was also a part of the team that won India's first One Show Pencil (Silver) in 2002 for the campaign titled 'Open your mind' for the Essar Group. Paul has also won five Cannes Lions including Asia's first Black Lion for Creative Effectiveness. The Lions were won for campaigns such as Gillette 'Women Against Lazy Stubble' and Gillette 'ShaveSutra', and a print campaign for White Collar Hippies.
He has also been a part of the jury in many international events such as the Clios, the Young Guns, New York Festivals and London International.