In a bid to create buzz about the makeover, the radio station has kicked off an on-ground teaser campaign that aims to get listeners acquainted with the new Tadka and build anticipation for the refreshed content.
The teaser campaign started on March 28 with flash mob activities at MGF Mall, Bais Godaam, Jaipur, wherein dancers danced to the new signature tune of the station, mixed with other dance numbers. The flash mob activity has been scheduled for every day for one week at various malls in Jaipur.
The on-ground campaign is backed by outdoor advertising that includes hoardings at prominent places in the city, along with on-air promotions such as teasers, promos and radio jockey mentions.
The relaunch has been tentatively scheduled for the second week of April. Alok Sharma, chief executive officer, 95 FM Tadka, says, "The only thing that is constant is change. And, to change with the times is intelligence. So, I am extremely positive about the revamp and hope the Jaipurites will welcome the new flavour of 95 FM Tadka with open arms."First Published : April 03, 2012