EXEC launches app for iPad and Android-based smartphones

By afaqs! news bureau , afaqs!, Mumbai | In Digital | April 04, 2012
The monthly magazine for business travellers will replicate the content of the print version for its mobile subscribers.

EXEC, India's first magazine for business travellers, is now available on iPad and Android-based smartphones and tablets. EXEC was launched by Bengaluru-based media and publishing company Explocity in 2011.

Ramjee Chandran

The content of the monthly magazine will be replicated for iPad, smartphone and tablet platforms. Commenting on the development, Ramjee Chandran, chief executive officer and editor-in-chief, Explocity, says, "Every smart business traveller uses a tablet like an iPad or an Android, and needs to optimise his usage of the device. And, every smart business traveller needs to read EXEC. We want this to be the next best thing to carrying their travel essentials. We love the level of interaction this app provides for our readers."

EXEC features content related to commuting, hotels, travel and other topics pertaining to the life cycle of a business trip, along with interviews, profiles and content related to downtime, such as dining, entertainment, jazz, wine and business fashion.

A section titled MetroMag provides entertainment and event listings in the six metros - Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata.

To access EXEC on smartphones or tablets, the user can install the Magzter app and search for 'EXEC'. Apple device users can download the Magzter app from here. For Android device users, the EXEC app is available here.

For the record, the magazine is available across all metros (Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata) and other big cities in the country. It targets business executives in their mid-30s and above, including professionals from any discipline from the corporate world. The demographic profile of the target group includes those who travel frequently due to their profession.

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