BEST looks for creative agency in Mumbai

By Shibani Gharat , afaqs!, Mumbai | In Advertising | April 10, 2012
The chosen agency will manage the creative duties for three years.

Brihan Mumbai Electric Supply and Transport (BEST), formerly known as Bombay Electric Supply and Transport Undertaking, is on the lookout for a creative agency in Mumbai.

Shalini Advertising is the incumbent on the business.


The appointment will be for a period of three years, where the appointed agency will manage the creative duties for the government entity. The scope of work will involve print advertising in both local and national media. The different forms of ads undertaken by BEST include ads for release of procurement tenders and awareness ads during monsoons. Last year, it brought out about 173 ad insertions and notifications, both in local as well as national newspapers.

BEST also undertakes special efforts for the implementation of various campaigns such as awareness for usage of public transport, promotion of air conditioned buses, security measure drives and promotion of consumer/commuter-friendly services.

For the record, the Bombay Electric Supply and Transport Company was municipalised and came to be known as Bombay Electric Supply & Transport Undertaking. It has completed 50 years of its municipalisation on August 7, 1997.

Apart from managing the public transport, the undertaking also supplies electricity to the city of Mumbai.

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