afaqs!

Images Group to shut M magazine

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | April 17, 2012
The mens' lifestyle magazine has hit the newsstands for the last time this month.

The Images Group has decided to discontinue its men's title, M, starting next month due to falling circulation figures. The magazine will not be available on the newsstands from next month.

M Magazine

Gurpreet Wasi, director, marketing, Images Group confirms the development to afaqs!. She says, "The circulation was dwindling for some time now and we didn't have any choice but to close down the loss making title. However, we are contemplating launching a digital version of the title."

The men's lifestyle magazine was launched by the Images Group in May, 2006 as a bi-monthly, and by July 2008, it turned monthly. At that time, the cover price of the magazine was increased from Rs 75 to Rs 100.

The magazine targeted urban working men in the age group of 30 years and above, with its content ranging from celebrity interviews to cars, bikes, books, food, films, entertainment, music, gizmos and gadgets, travel, wealth and women.

The Images Group has another consumer title in its kitty, Livingetc, which it brought to the country in 2009 as a part of a licensing arrangement with IPC Media, a Time Warner company, which boasts of titles such as Ideal Home, Homes & Gardens and Country Homes & Interiors.

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