A kiosk has been put up inside the mall to sell official Pune Warriors India merchandise such as T-shirts, caps, flags, whistles and scarves to cheer for the local team. Also, the entire food court at the mall is branded with Pune Warriors flags and posters, giving it a stadium-like look for those who could not make it to the stadium. A giant screen in the sports lounge of the food court screens live games of the IPL, with adequate seating arrangements for patrons to come and watch the game.
The activation focuses on engaging with the patrons of the mall, with an objective to connect and create a feeling of belonging in the Punekars for the local team.
The campaign is extended on the social media platform, wherein Inorbit Mall will also host contests and give away free tickets for the home games of Pune Warriors India.First Published : April 20, 2012