Inorbit cheers for Pune Warriors

By afaqs! news bureau , afaqs!, New Delhi | In OOH News
Last updated : April 20, 2012
To cheer the Pune team, the entire food court of Inorbit Mall has been branded with Pune Warriors flags and posters to give a stadium-like feel to the area. Also, a kiosk will sell the team's merchandise.

In a bid to create hype around Pune Warriors India, the Indian Premier League (IPL) franchise representing Pune, Inorbit Mall (Pune) has started various on-ground mall activations from April 15, which will continue till the end of the IPL season.

A kiosk has been put up inside the mall to sell official Pune Warriors India merchandise such as T-shirts, caps, flags, whistles and scarves to cheer for the local team. Also, the entire food court at the mall is branded with Pune Warriors flags and posters, giving it a stadium-like look for those who could not make it to the stadium. A giant screen in the sports lounge of the food court screens live games of the IPL, with adequate seating arrangements for patrons to come and watch the game.

Kishore Bhatija, chief executive officer, Inorbit Malls, says, "It has been our constant endeavour to provide our patrons something that no other mall offers. Living up to this promise, we have become the official 'On-Ground Mall Activation partner' for the Pune Warriors India in Pune to wish them all the very best for IPL Season 5."

The activation focuses on engaging with the patrons of the mall, with an objective to connect and create a feeling of belonging in the Punekars for the local team.

The campaign is extended on the social media platform, wherein Inorbit Mall will also host contests and give away free tickets for the home games of Pune Warriors India.

First Published : April 20, 2012
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