Boxoffice Media LLC and Select Media Holdings have entered into a strategic content sharing tie up, as per which Box Office India will publish content prepared especially for the Indian cinema industry by Boxoffice Magazine, the official magazine of US theatrical exhibition.
Select Media Holdings is the publisher of Box Office India, apart from a monthly music magazine called Sound Box. Boxoffice Magazine and Box Office India are owned by two different media houses and are not inter-related.
As per the tie up, every week, Select Media, through its weekly Bollywood trade magazine Box Office India, will pick up latest trends in cinema technology in the US, services and practices, in addition to coverage of Hollywood and independent films from the US-based Boxoffice Magazine. The content will range from news to reviews, trends, interviews and box office collections from the North American market (Hollywood).
He adds, "The US is both an important overseas market for our films, as also a source of film, television and home video content for our trade. It is also our largest partner for products, technologies and services in our exhibition and post-production spaces. With the US being the largest film industry in the world in revenue terms, and India the largest industry in terms of the number of films produced, it is essential that there be a constant two-way exchange of thoughts, ideas and information between the two film fraternities."
Peter Cane, CEO and publisher, Boxoffice Media, says, "Distribution through Box Office India will guarantee the deepest possible penetration into India's broad community of theatrical film professionals."
To begin with, Box Office India will dedicate four pages in every issue to the shared content, and will expand the coverage with time. Going forward, once the property is established, Select Media plans to consider branding the special pages.