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iPan Pizzas rides on Bhook Patrol bus

By Jhumur Nandi , afaqs!, New Delhi | In OOH News | April 27, 2012
As a part of the activation, a bus, branded as 'Bhook Patrol' bus, will travel to different parts of Delhi for one week.

Pizza Hut Delivery (PHD), the pizza delivery service by Pizza Hut, launched a new offering, iPan pizzas, on April 20. The highlight of the offer is that the pizzas are priced at Rs 29.

Sanjiv Razdan

To promote the new offering, Pizza Hut has executed an on-ground activation involving a bus branded as Bhook Patrol bus.. The bus has been interestingly branded with images of pizza and the message, 'Pizza Hut Delivery's Bhook Patrol iPan pizzas, starting Rs 29'. The bus will travel across Delhi for one week and offer people the new variant of pizzas.

The bus started travelling from Dwarka on April 23 and moved to Vikaspuri, Indirapuram, Lajpat Nagar and NSP (Pitampura). It will move to Vasant Kunj and Malviya Nagar on April 28 and 29, respectively.

The activation kicked off on the launch day from Infinity Towers, Gurgaon. As a part of the launch, a 12 feet clock displayed the countdown from 12 noon to 5 pm. The clock highlighted that the hunger time begins from 5 pm, so when the clock struck five, 40 Pizza Hut Delivery commandos broke into a flash mob and the crowd gathered near the clock were offered iPan pizzas.

Sanjiv Razdan, general manager, Pizza Hut Delivery India, says, "At Pizza Hut Delivery, our priority is innovation, thereby offering our customers a variety of options to choose from. iPan is our latest product which holds up the high standard of Pizza Hut Delivery quality, while being available at an affordable price of just Rs 29. We also wanted to launch this innovative product in a manner which people will remember and have fun with. Thus, the Bhook Patrol."

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