Design Stack to design off-air promotional campaigns for Disney Network

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 01, 2012
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The mandate includes three channels of the network - Disney channel, Disney XD and Hungama TV. The first upcoming campaign, after the tie up, is called Jet Set Go.

Disney Network has handed over its creative duties to Mumbai-based design and communication studio, Design Stack. The agency will take care of all off-air publicity and promotional campaigns of the network.

Anoop Patnaik

The agency will take care of the three channels of the network, including Disney channel, Disney XD and Hungama TV. As a part of the creative mandate, it will also handle the outdoor, print and trade campaigns for the Disney network of channels.

Design Stack has handled a few properties of the network in the previous year. Some of these include Shooting Stars, Suite Life of Karan & Kabir, and Mickey's Birthday Celebration campaign.

Bikram Duggal, director, marketing, Walt Disney Television International India, says, "The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table."

The agency has started work on the first project after the tie up, Jet Set Go. Anoop Patnaik, partner, Design Stack, says, "The latest campaign that we are executing is Disney channel's Jet Set Go, a nationwide contest where 30 kids and families over 30 days can win an all-expense-paid trip to Hong Kong Disneyland Resort. Apart from this, the scope of work for a brand as popular and vibrant as Disney is immense. As a design studio, it gives us the potential to challenge our creativity to come up with something that matches their brand sensibilities and strikes a chord with the target audience."

For the records, Design Stack, founded in 2004 by Priyanka Bhasin and Anoop Patnaik (both graduates from the National Institute of Design), is a branding and strategic design studio located in Mumbai.

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