
Brands and the Amazon-Swara Bhasker storm
MarketingAdzedge, a division of Outdoor Advertising Professionals (OAP), carried out an outdoor campaign to promote the range of stylised watches offered by Titan. A part of the brand's 'Life is Now' campaign with brand ambassador Katrina Kaif, the out of home creatives showcased select watches across high visibility areas in Mumbai.
Before executing the campaign, a research was carried out to establish consumer profiles and assess penetration levels, to identify the target areas to be leveraged to reach out to the relevant audience in the most effective manner. Following the research, the Adzedge team identified relevant locations across the city that met the brand's objectives for this campaign.
Anirban Ghosh, senior vice-president, Adzedge, says, "Our strategic approach and seamless execution using proper planning techniques of each campaign has ensured it achieves maximum effectiveness and impact for the brand. This has made all the difference and ensured a boost in client confidence. We endeavour to bring this unique quality to all our campaigns in the future."
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