Mobile advertising network InMobi has launched a new mobile conversion tracking platform. The platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers, providing real-time analytics.
Commenting on the launch, Chandrashekhar Vattikuti, vice-president, products at InMobi, says, "InMobi Ad Tracker tracks conversions across all mobile ad networks and publishers. By integrating with the tracker, ad networks can get real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time. This will in turn drive more accountability for spend in mobile, benefiting the entire mobile ecosystem, from advertisers to publishers and app developers."
InMobi Ad Tracker is network-agnostic, works across all mobile ad networks and tracks multiple conversion types across mobile web and app inventory. It provides a single login to access conversion data across networks and gives real time dashboard view of all conversions. The tracker also allows the conversion data to be passed back to the originating mobile ad network to enable real time optimisation.
Vattikuti adds, "InMobi Ad Tracker uses browser cookies to track conversions across apps and the mobile web as the primary conversion tracking technology. By using multiple tracking technologies, it is able to produce the highest level of accuracy and scale that is possible through mobile devices. The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe."First Published : May 07, 2012