afaqs!

Liberty Shoes meets agencies in Delhi

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | May 10, 2012
Montage Advertising is the incumbent on the account.

Popular footwear brand Liberty Shoes is currently scouting for a creative partner and has started meeting up with agencies for this. The process is underway in Delhi.

Sources inform afaqs! that so far, two agencies are in the fray for the account.

Liberty

Montage Advertising is the incumbent on the business.

Liberty Shoes caters to consumers across age groups. Brands on Liberty Shoes' product portfolio include Coolers, Fortune, Force 10, Gliders, Windsor, Senorita, Footfun, Tiptopp, Prefect, Warrior, Freedom and Workman.

Bollywood actor Hrithik Roshan has endorsed the brand in the recent past. The parent brand is currently positioned as one for trendy and style-conscious individuals.

Liberty Shoes, that has been manufacturing footwear for more than 50 years, has a distribution network that reaches more than 25 countries including France, Italy and Germany. The company's worldwide distribution network comprises 150 distributors, 350 exclusive showrooms and more than 6,000 multi-brand outlets.

Through Liberty Retail Revolutions, a chain of high-end showrooms across the country, Liberty Shoes has attempted to take its offerings closer to the consumer. The concept includes large format retail outlets, each offering unique experiences to fashion-conscious shoppers.

Additionally, Liberty Exclusive Stores is an attempt to offer the entire Liberty Collection range under a single roof. The company's Factory Price Stores offer affordable products.

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