afaqs!

Nilkamal to initiate creative pitch

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | May 11, 2012
Presentations will be held in Mumbai, shortly.

Moulded furniture and material handling solution provider Nilkamal is set to initiate a creative pitch soon. The process is mainly for its upcoming BTL (below the line) communication efforts.

Nilkamal

Pitch presentations are likely to be held in Mumbai, where the company is headquartered.

Ishetta Nathuramka, senior executive, sales promotion, furniture division, Nilkamal, says, "This is primarily a BTL pitch with focus on execution."

The authorities are looking for a creative agency that has pan-India presence. The selected agency will be required to work on Nilkamal's product portfolio under the furniture division as well as on its new retail chain, Home Ideas. This sub-brand currently has presence across India through 14 operational stores; many more are currently in the pipeline.

It is also learnt that the pitch process will be kick-started a few weeks from now.

Nilkamal, conventionally known for its plastic furniture offerings, has forayed into complete home and office furniture a few years ago.

The company also has a home décor retail brand called '@home', with 18 stores across the country.

Nilkamal, that has 17 branch offices, 10 manufacturing units and 37 warehouses, exports its products to more than 45 countries across the globe.

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