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The fresh and edgy look includes a changed logo, a new visual identity and a re-designed bottle which is a part of the brand's global initiative.
Beer brand Tuborg has announced the launch of its new packaging and visual identity as a part of its global enhancement programme. The new look of the brand is inspired by the needs of Indian consumers and aims to give them a global experience.
The design of the bottle is altered to make it more curvy and easy to grip. The bottle has been designed by international brand design agency, Turner Duckworth.
In an official communiqué, Soren Lauridsen, managing director, Carlsberg India, says, "Tuborg's new offerings not only reinforce the brand image but also emphasise our commitment to innovate. We have given a fresh contemporary look to our bottle, keeping the legacy and brand traits."
The new Tuborg will be available in 330 ml and 650 ml packages across India by the end of May.