Shubradeep Guha takes charge as country manager, SapientNitro

By afaqs! news bureau , afaqs!, Mumbai | In Digital | May 14, 2012
Guha will lead the digital agency's marketing services business in India.

Digital agency SapientNitro, a part of Sapient, has promoted Shubhradeep Guha as country manager of SapientNitro India, effective from May, 2012. Alongside his duties as country manager, Guha will retain his current responsibilities as vice-president and global capability lead at SapientNitro.

Shubradeep Guha

He will lead SapientNitro's marketing services business in India and will report to Bob Van Beber, global marketing services lead, SapientNitro. Guha replaces Ramswaroop Gopalan, who moves on from Sapient to pursue personal endeavours. In his new role, Guha will focus on building capabilities across the marketing and digital space and also engage with key global and Indian brands.

Commenting on his new role, Guha says, "I firmly believe that in the current context of mobile web usage leapfrogging fixed-line, PC and TV penetration in India, all (even digital) agencies have a shelf life, and I have been working closely with our clients and global teams to realise the model for a new breed of agency at SapientNitro."

Guha has been with Sapient for the last 11 years, with a majority of it at the firm's London office. He relocated to India last year. He holds a post graduate qualification from IIM Kolkata, and has earlier worked with TechSpan (later Headstrong before being acquired by Genpact), HCL and Bennett & Coleman.

Commenting on the appointment, Rajdeep Endow, managing director, Sapient India, says, "Clients in India are increasingly looking at business partners to provide best-fit solutions to create outstanding customer experiences. Guha, with his deep capabilities and experience in communications and commerce across multiple channels, is best positioned to help them with this."

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