India Parenting launches issue-based social network, YippeeClubs

By afaqs! news bureau , afaqs!, Mumbai | In Digital | May 15, 2012
Apart from regular social networking features like photo/video sharing, the newly launched network also offers more than 600 clubs spanning five main categories: lifestyles, love & relationships, parenting, health & sports, and interests & hobbies.

Parenting website has launched an interest and issue-based social network, YippeeClubs ( The newly launched network allows users to share photos, videos and make friends. It also allows users to join 'clubs' which are groups based on particular interests or issues. offers more than 600 clubs spanning five main categories: lifestyle, love and relationships, parenting, health and sports, and interests and hobbies.

Nirali Sanghi

Commenting on the launch, Nirali Sanghi, founder and promoter of YippeeClubs, says, "The use of social media is rapidly increasing. While there are existing platforms that offer people a place to interact socially, there is an absence of a platform that enables people to connect with people who share similar interests or issues." offers parents an opportunity to record and share their children's milestones, achievements, funny stories, photos, videos and even their growth, height and weight charts. Apart from keeping abreast with friends' updates, users will also get updates about children in their friends' network.

Sue Ann Vaz, product head, YippeeClubs, says, "There was a significant amount of research and analysis that went into building YippeeClubs. We focused on definitively identifying gaps in what people are looking to do online - and then plugging them. Users want to converse with people like them, not only with people they know."

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