Digital media agency Cogmat has won the digital duties of Mumbai-based high street fashion brand Benzer.
No formal pitch was held for the account. Cogmat was chosen after it approached Benzer with a plan of the digital initiatives. The brand spends close to 10 per cent of its marketing budget on the digital platform.
Cogmat will work to build a large online community of users who love high-street ethnic Indian wear with the help of social media marketing and online reputation management for Benzer and its e-commerce portal, www.benzerworld.com. The agency also plans to leverage social media platforms such as Facebook and Twitter to drive the brand's e-commerce portal. The YouTube page of the brand has also undergone a makeover as a part of the digital branding exercise.
For the record, Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies in various industry verticals including education, luxury hospitality, financial services, FMCG and retail. Its clients include Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti, among others.