Hindustan Media Ventures Ltd (HMVL) launched a newspaper targeted at the youth from Patna yesterday (May 24), titled Hindustan Yuva. The new offering has been launched from the state capital only as of now.
HMVL, the publishers of Hindustan newspaper, had come up with a supplement by the same name a while ago. It was a four-page daily supplement distributed along with the Patna edition and carried a mix of education, youth and glamour-related news. However, the supplement was later merged with the main daily. The content mix of the new Hindustan Yuva will also remain the same.
The paper will also have a Just Relax section, which will be a mix of pictures, tweets from celebrities, TV listing, Sudoku and others. On a cyclical basis, there will be pages dedicated to automobiles, technology, social networking and entertainment. There will be special sections that will have interesting tweets along with news on social networking and gadget reviews. Also, there will be vibrant pictures and special navigation panels in the daily.
The launch in Patna is supported by print, radio spots and outdoor innovations to establish connect with the youth.
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